Четвърта власт истинските новини
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Бутилките на Coca-Cola не са достатъчно характерни, за да бъдат официално регистрирана търговска марка, постанови съд на ЕС, информира ДПА, цитирана от БТА.
С този аргумент съдебната институция отхвърли жалба на американската компания за безалкохолни напитки срещу европейската служба, отговаряща за търговските марки.
През 2011 година Coca-Cola подаде молба дизайнът на пластмасовите, стъклените и металните й бутилки да бъде регистриран като търговска марка в ЕС, посочвайки, че въпросната форма е „естествена еволюция“ на популярната бутилка, с която е известна напитката.
Според Управлението за хармонизация на вътрешния пазар (OHIM) формата на бутилката е лишена от каквато и да е характерна черта, която да оправдава регистрирането й като търговска марка.
Общият съд на ЕС подкрепи решението на службата, заявявайки, че бутилката не притежава характеристики, които да я отличават от останалите бутилки на пазара, се посочва в съобщение.
Решението може да бъде обжалвано пред Съда на ЕС, който е най-висшата европейска съдебна инстанция.
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